A Short Summary of my film:
The film is a short story about a good boy, who is unfortunate enough tho have become involved with the wrong people, and consequently is always ending up in the wrong place at the wrong time. His life seems to be spiraling to disaster, being expelled from school and falling out with his parents and friends, until suddenly a significant event changes his life forever.
Our target audience:
The film has a cast of mainly teenagers, and a very few amount of adults, meaning that I have decided to aim the film at people aged 16 - 25. This target audience is also the largest target audience, viewing the most amount of films, meaning that our film should be widely screened. The film also has moments which this target audience will be able to relate to, with peer issues and even school issues. Something that every teenager has gone through once or twice. In terms of race and gender i would say my film was aimed at a varity. It would probably be viewed my male Caucasians the most, from a middle class background, however I am not aiming the film at any certain class, or race.
Audience appeals:
The film should have one major appeal point. This is the fact that our audience, or at least our target audience should be able to relate to certain parts of the film. For example, our film is all about the struggles that our character goes through, scaling from arguments with his parents, expulsion from school and ultimately, having troubles with his peers. People will be able to relate to some of these things, making the film a more emotional process rather than an exciting process.
My USP:
Even when everything looks down, there's always light at the end of the tunnel.
The Poster:
For the poster I have decided to do a picture of the main actors face in a pop up, within another pop up. This introduces the audience to the main significant event in the film, which is a pop up on the characters computer screen, giving him the option of a new start and a new life. Something that in his case, is once in a life time opportunity.
My Marketing Campaign
My main form of marketing would be through facebook. Because i am aiming the film at 16-25 year olds, I would do the majority of advertising through facebook, which also has a target audience of 16 - 25 year olds. I would make fan pages on facebook, and market shows as events, enabling the target audience to know when the showings of the film were.
Due to the film being low budget, I would show the film in art house theaters, compared to multiplex theaters such as Odean.
Thursday 9 December 2010
Thursday 2 December 2010
Colours used in Teen dramas
When deciding how to light a set and what colours to use, the director will usually think about what emotion he wants to portray to the audience. In film, each colour is known to portray a different kind of image, and you can usually tell a lot about a character and the themes of the film through the use of colour. For example, in the film "The Wild Bunch" the colours used are very pasty, drab and seedy. These are colours like brown. They also used black and white in certain areas. The reasons for this was because they wanted the area to look like a nasty worly with little colour and also the colour blck means bad, which is what the wild bunch were. It also makes the location look like a washed out world.Different colours are also known to say a lot about a character in a film. You can usuallt tell alot about a character by the clother that they wear, and what colour they are. For example, somebody who wears lots of red is usually known as an outgoing, active and physical person, where as somebody whom wears lots of grey is usually known as self-reliant and independant.
Different Shot Types
There are six main different types of shot sizes. Each shot size is used by the director to portray a different type of meaning to the audience member, whether it is to describe an emotion on somebody’s face, or whether it do establish an area or the scenery around it. These six main different types of shot sizes are an Extreme close up, a close up, a mid shot, a long shot, an extreme long shot and a wide angle shot.
Extreme close ups are usually used by the director to really put across a characters fear or amazement etc to the audience. They are usually so close to something that you can only see a certain part of the object. For example, if there was an extreme close up on someone’s face it may only be of their eyes, to show their feelings through their eyes.
Close ups are usually used by the director for the same sort of reason that they would use an extreme close up. They would be used to tell the audience what the character was either thinking or feeling. They can be used to introduce a character, so the audience know what he looks like etc. they are also more commonly used that ECU’s are.
Mid shot’s are shots that show a suitable amount of detail of the character to put their emotion across to the audience, yet it is just far away enough to make the audience feel as if they were looking at the whole subject.
Long Shot’s are used to show the entire person and also to relate them to the surroundings around them. In long shots you can see the whole of the person so you can also read the persons body language as the audience member. This can sometimes put across how the audience member is feeling.
In Extreme long shot’s the subject is incredibly small compared to the overall image. They are usually used to show the audience the area, rather to convey some kind of emotion from a character. They can also be used as establishing shots. These are shots that establish something to the audience. For example, they can be used to establish a setting to the audience.
Wide Shot’s are fairly much the same as extreme long shots. They are again used by the director more to
show an area rather than putting across the emotion of the subject. And also like ELS’s, wide shots can be used for establishing shots.
Extreme close ups are usually used by the director to really put across a characters fear or amazement etc to the audience. They are usually so close to something that you can only see a certain part of the object. For example, if there was an extreme close up on someone’s face it may only be of their eyes, to show their feelings through their eyes.
Close ups are usually used by the director for the same sort of reason that they would use an extreme close up. They would be used to tell the audience what the character was either thinking or feeling. They can be used to introduce a character, so the audience know what he looks like etc. they are also more commonly used that ECU’s are.
Mid shot’s are shots that show a suitable amount of detail of the character to put their emotion across to the audience, yet it is just far away enough to make the audience feel as if they were looking at the whole subject.
Long Shot’s are used to show the entire person and also to relate them to the surroundings around them. In long shots you can see the whole of the person so you can also read the persons body language as the audience member. This can sometimes put across how the audience member is feeling.
In Extreme long shot’s the subject is incredibly small compared to the overall image. They are usually used to show the audience the area, rather to convey some kind of emotion from a character. They can also be used as establishing shots. These are shots that establish something to the audience. For example, they can be used to establish a setting to the audience.
Wide Shot’s are fairly much the same as extreme long shots. They are again used by the director more to show an area rather than putting across the emotion of the subject. And also like ELS’s, wide shots can be used for establishing shots.
Wednesday 1 December 2010
More ways to Market a teen film
The social network was marketed purely on the facebook factor. The fact that facebook is one of the most widely used websites in the world was a large enough pull factor to base all of the marketing around, from the posters, to the trailers of which there were three and also the publicity, marketing it on websites such as facebook itself.
The poster was a fundamental part of the marketing process. They only released one poster which was of the main actor Mark, and they portrayed the poster as if it was a computer screen, and the picture of Mark was one of his pictures on facebook. However this was very cleverly done. If you look closely you can see that the computer screen is actually flipped on its side. The scroll is on the bottom and the web key was on the side. This is rather disorientating at first but makes the viewer more interested in the poster, and resulting in him being more interested in the film.
Another fundamental part of the marketing campaign is the teaser trailers. Personally I feel it was one of the most effective teaser trailers i have ever seen. It is a 1 minute scene of essential quotes from the film on the illustrious facebook chat. Again this uses the facebook idea as the main pulling point, as it is something that the majority of what the target audience will be able to relate to.
The marketing of a Teen Film
There are many different ways to market a teen film. Here is the link to a website that tells you the whole marketing process for Youth in Revolt which is a well known teen movie.
http://www.moviemarketingmadness.com/blog/2010/01/movie-marketing-madness-youth-in-revolt/
There are many different ways to market a movie. You can market them using several different techniques, which are usually all linked with either a meaning of a theme. In the case of Youth in Revolt, this is teen rebellion, which is usually a source of great stories. You can market a film using posters, trailers, online, advertising, cross promotion, media and publicity.
One of the main marketing techniques that they used in Youth in Revolt was through the poster, which is shown above. They used the theme of teen rebellion through all of their marketing techniques, but especially in the poster. You can see several different images on this poster showing the teen rebellion, designed to woo the person looking at the image into to wanting to see the film. The first and probably most obvious thing in this poster of this film is the girl. This shows a good looking girl with a my bad lolly, which portrays a rebellious look. They have also mention the rebellious theme in the title of the film, using the word Revolt, and again in the quote at the top of the poster saying 'he wasn't a rebel until he found his cause'. All of these factors contribute to making the film seem more interesting and more desirable.
The trailer in this film also portrays that rebellious image. The majority of the trailer is showing the comic moments in the film, which is another way to attract the audience, however the rebellious theme is also used to attract the audience. You see how the boy is being chases by cops, due to his so called alter ego who he created to become more of a rebel in order to attract this girl. The trailer shows certain incidents during the film where the more rebellious alter ego is causing trouble, inviting the viewer into wanting to find out the conclusion to the situation. This is a clever marketing technique, used in all the aspects of the Youth in Revolt marking process.
http://www.moviemarketingmadness.com/blog/2010/01/movie-marketing-madness-youth-in-revolt/
There are many different ways to market a movie. You can market them using several different techniques, which are usually all linked with either a meaning of a theme. In the case of Youth in Revolt, this is teen rebellion, which is usually a source of great stories. You can market a film using posters, trailers, online, advertising, cross promotion, media and publicity.
One of the main marketing techniques that they used in Youth in Revolt was through the poster, which is shown above. They used the theme of teen rebellion through all of their marketing techniques, but especially in the poster. You can see several different images on this poster showing the teen rebellion, designed to woo the person looking at the image into to wanting to see the film. The first and probably most obvious thing in this poster of this film is the girl. This shows a good looking girl with a my bad lolly, which portrays a rebellious look. They have also mention the rebellious theme in the title of the film, using the word Revolt, and again in the quote at the top of the poster saying 'he wasn't a rebel until he found his cause'. All of these factors contribute to making the film seem more interesting and more desirable.
The trailer in this film also portrays that rebellious image. The majority of the trailer is showing the comic moments in the film, which is another way to attract the audience, however the rebellious theme is also used to attract the audience. You see how the boy is being chases by cops, due to his so called alter ego who he created to become more of a rebel in order to attract this girl. The trailer shows certain incidents during the film where the more rebellious alter ego is causing trouble, inviting the viewer into wanting to find out the conclusion to the situation. This is a clever marketing technique, used in all the aspects of the Youth in Revolt marking process.
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