A Short Summary of my film:
The film is a short story about a good boy, who is unfortunate enough tho have become involved with the wrong people, and consequently is always ending up in the wrong place at the wrong time. His life seems to be spiraling to disaster, being expelled from school and falling out with his parents and friends, until suddenly a significant event changes his life forever.
Our target audience:
The film has a cast of mainly teenagers, and a very few amount of adults, meaning that I have decided to aim the film at people aged 16 - 25. This target audience is also the largest target audience, viewing the most amount of films, meaning that our film should be widely screened. The film also has moments which this target audience will be able to relate to, with peer issues and even school issues. Something that every teenager has gone through once or twice. In terms of race and gender i would say my film was aimed at a varity. It would probably be viewed my male Caucasians the most, from a middle class background, however I am not aiming the film at any certain class, or race.
Audience appeals:
The film should have one major appeal point. This is the fact that our audience, or at least our target audience should be able to relate to certain parts of the film. For example, our film is all about the struggles that our character goes through, scaling from arguments with his parents, expulsion from school and ultimately, having troubles with his peers. People will be able to relate to some of these things, making the film a more emotional process rather than an exciting process.
My USP:
Even when everything looks down, there's always light at the end of the tunnel.
The Poster:
For the poster I have decided to do a picture of the main actors face in a pop up, within another pop up. This introduces the audience to the main significant event in the film, which is a pop up on the characters computer screen, giving him the option of a new start and a new life. Something that in his case, is once in a life time opportunity.
My Marketing Campaign
My main form of marketing would be through facebook. Because i am aiming the film at 16-25 year olds, I would do the majority of advertising through facebook, which also has a target audience of 16 - 25 year olds. I would make fan pages on facebook, and market shows as events, enabling the target audience to know when the showings of the film were.
Due to the film being low budget, I would show the film in art house theaters, compared to multiplex theaters such as Odean.
Thursday 9 December 2010
Thursday 2 December 2010
Colours used in Teen dramas
When deciding how to light a set and what colours to use, the director will usually think about what emotion he wants to portray to the audience. In film, each colour is known to portray a different kind of image, and you can usually tell a lot about a character and the themes of the film through the use of colour. For example, in the film "The Wild Bunch" the colours used are very pasty, drab and seedy. These are colours like brown. They also used black and white in certain areas. The reasons for this was because they wanted the area to look like a nasty worly with little colour and also the colour blck means bad, which is what the wild bunch were. It also makes the location look like a washed out world.Different colours are also known to say a lot about a character in a film. You can usuallt tell alot about a character by the clother that they wear, and what colour they are. For example, somebody who wears lots of red is usually known as an outgoing, active and physical person, where as somebody whom wears lots of grey is usually known as self-reliant and independant.
Different Shot Types
There are six main different types of shot sizes. Each shot size is used by the director to portray a different type of meaning to the audience member, whether it is to describe an emotion on somebody’s face, or whether it do establish an area or the scenery around it. These six main different types of shot sizes are an Extreme close up, a close up, a mid shot, a long shot, an extreme long shot and a wide angle shot.
Extreme close ups are usually used by the director to really put across a characters fear or amazement etc to the audience. They are usually so close to something that you can only see a certain part of the object. For example, if there was an extreme close up on someone’s face it may only be of their eyes, to show their feelings through their eyes.
Close ups are usually used by the director for the same sort of reason that they would use an extreme close up. They would be used to tell the audience what the character was either thinking or feeling. They can be used to introduce a character, so the audience know what he looks like etc. they are also more commonly used that ECU’s are.
Mid shot’s are shots that show a suitable amount of detail of the character to put their emotion across to the audience, yet it is just far away enough to make the audience feel as if they were looking at the whole subject.
Long Shot’s are used to show the entire person and also to relate them to the surroundings around them. In long shots you can see the whole of the person so you can also read the persons body language as the audience member. This can sometimes put across how the audience member is feeling.
In Extreme long shot’s the subject is incredibly small compared to the overall image. They are usually used to show the audience the area, rather to convey some kind of emotion from a character. They can also be used as establishing shots. These are shots that establish something to the audience. For example, they can be used to establish a setting to the audience.
Wide Shot’s are fairly much the same as extreme long shots. They are again used by the director more to
show an area rather than putting across the emotion of the subject. And also like ELS’s, wide shots can be used for establishing shots.
Extreme close ups are usually used by the director to really put across a characters fear or amazement etc to the audience. They are usually so close to something that you can only see a certain part of the object. For example, if there was an extreme close up on someone’s face it may only be of their eyes, to show their feelings through their eyes.
Close ups are usually used by the director for the same sort of reason that they would use an extreme close up. They would be used to tell the audience what the character was either thinking or feeling. They can be used to introduce a character, so the audience know what he looks like etc. they are also more commonly used that ECU’s are.
Mid shot’s are shots that show a suitable amount of detail of the character to put their emotion across to the audience, yet it is just far away enough to make the audience feel as if they were looking at the whole subject.
Long Shot’s are used to show the entire person and also to relate them to the surroundings around them. In long shots you can see the whole of the person so you can also read the persons body language as the audience member. This can sometimes put across how the audience member is feeling.
In Extreme long shot’s the subject is incredibly small compared to the overall image. They are usually used to show the audience the area, rather to convey some kind of emotion from a character. They can also be used as establishing shots. These are shots that establish something to the audience. For example, they can be used to establish a setting to the audience.
Wide Shot’s are fairly much the same as extreme long shots. They are again used by the director more to show an area rather than putting across the emotion of the subject. And also like ELS’s, wide shots can be used for establishing shots.
Wednesday 1 December 2010
More ways to Market a teen film
The social network was marketed purely on the facebook factor. The fact that facebook is one of the most widely used websites in the world was a large enough pull factor to base all of the marketing around, from the posters, to the trailers of which there were three and also the publicity, marketing it on websites such as facebook itself.
The poster was a fundamental part of the marketing process. They only released one poster which was of the main actor Mark, and they portrayed the poster as if it was a computer screen, and the picture of Mark was one of his pictures on facebook. However this was very cleverly done. If you look closely you can see that the computer screen is actually flipped on its side. The scroll is on the bottom and the web key was on the side. This is rather disorientating at first but makes the viewer more interested in the poster, and resulting in him being more interested in the film.
Another fundamental part of the marketing campaign is the teaser trailers. Personally I feel it was one of the most effective teaser trailers i have ever seen. It is a 1 minute scene of essential quotes from the film on the illustrious facebook chat. Again this uses the facebook idea as the main pulling point, as it is something that the majority of what the target audience will be able to relate to.
The marketing of a Teen Film
There are many different ways to market a teen film. Here is the link to a website that tells you the whole marketing process for Youth in Revolt which is a well known teen movie.
http://www.moviemarketingmadness.com/blog/2010/01/movie-marketing-madness-youth-in-revolt/
There are many different ways to market a movie. You can market them using several different techniques, which are usually all linked with either a meaning of a theme. In the case of Youth in Revolt, this is teen rebellion, which is usually a source of great stories. You can market a film using posters, trailers, online, advertising, cross promotion, media and publicity.
One of the main marketing techniques that they used in Youth in Revolt was through the poster, which is shown above. They used the theme of teen rebellion through all of their marketing techniques, but especially in the poster. You can see several different images on this poster showing the teen rebellion, designed to woo the person looking at the image into to wanting to see the film. The first and probably most obvious thing in this poster of this film is the girl. This shows a good looking girl with a my bad lolly, which portrays a rebellious look. They have also mention the rebellious theme in the title of the film, using the word Revolt, and again in the quote at the top of the poster saying 'he wasn't a rebel until he found his cause'. All of these factors contribute to making the film seem more interesting and more desirable.
The trailer in this film also portrays that rebellious image. The majority of the trailer is showing the comic moments in the film, which is another way to attract the audience, however the rebellious theme is also used to attract the audience. You see how the boy is being chases by cops, due to his so called alter ego who he created to become more of a rebel in order to attract this girl. The trailer shows certain incidents during the film where the more rebellious alter ego is causing trouble, inviting the viewer into wanting to find out the conclusion to the situation. This is a clever marketing technique, used in all the aspects of the Youth in Revolt marking process.
http://www.moviemarketingmadness.com/blog/2010/01/movie-marketing-madness-youth-in-revolt/
There are many different ways to market a movie. You can market them using several different techniques, which are usually all linked with either a meaning of a theme. In the case of Youth in Revolt, this is teen rebellion, which is usually a source of great stories. You can market a film using posters, trailers, online, advertising, cross promotion, media and publicity.
One of the main marketing techniques that they used in Youth in Revolt was through the poster, which is shown above. They used the theme of teen rebellion through all of their marketing techniques, but especially in the poster. You can see several different images on this poster showing the teen rebellion, designed to woo the person looking at the image into to wanting to see the film. The first and probably most obvious thing in this poster of this film is the girl. This shows a good looking girl with a my bad lolly, which portrays a rebellious look. They have also mention the rebellious theme in the title of the film, using the word Revolt, and again in the quote at the top of the poster saying 'he wasn't a rebel until he found his cause'. All of these factors contribute to making the film seem more interesting and more desirable.
The trailer in this film also portrays that rebellious image. The majority of the trailer is showing the comic moments in the film, which is another way to attract the audience, however the rebellious theme is also used to attract the audience. You see how the boy is being chases by cops, due to his so called alter ego who he created to become more of a rebel in order to attract this girl. The trailer shows certain incidents during the film where the more rebellious alter ego is causing trouble, inviting the viewer into wanting to find out the conclusion to the situation. This is a clever marketing technique, used in all the aspects of the Youth in Revolt marking process.
Wednesday 24 November 2010
Common Stereo types in teen dramas
The stereo type of the rebellious teenage is also a commonly used character in teen dramas, and Cook is a classic example of this. They are always very popular, slightly violent and get all the girls they want. This stereo typical character is one who will be featured in my short film.
What to expect from a Teen Drama
There are several things to expect from a Teenage drama. These run through three main conventions, which are the narrative, the style and the representation.
The narrative in teenage dramas are usually roughly the same. They usually concentrate on certain thing, which teenagers in real life are usually going through. For example, they will use issues such as drugs and sex, which is something that the modern day teenager is becoming more and more involved in. You can see this in dramas such as Sugar Rush and Skins. They both incredibly similar narratives, which are predominantly sex and drugs, which i mentioned before is becoming a more commonly used narrative for teenage dramas. Sugar Rush is based around a girl who is confused about her sex life, which many teenage girls these days are, and skins is based around teenagers who have no time for anything but sex and partying, which in the end ruins their chances of good university, another thing that modern day teenagers are dealing with.
They also concentrate on more main stream issues that are effecting far more people in major ways such as parental issues and social issues with your peers. For example, in skins part of it concentrates on the relationships with the kids and their parents, as it does also in Sugar Rush. In both of these dramas there are teenagers who are suffering bad relationships with their parents, as well as going through hard family times such as divorce and new manage. a common occurrence in the first and second series of skins. They also focus on peer relationships and the ups and downs of them. For example, skins is primarily based around a group of friends, and whats going on in their lives and how they cope with these issues.
The style in teenage dramas are usually the same as well. They are usually shot and edited in ways to make them gripping, and exciting to watch. The cinematography in teen dramas if done as it is in order to make the viewer feel for the characters, and consequently become indulged by the piece. An example of how they do this is to make the film fast paced. this involves three things. The music used, the style of camera shots and the editing style. They will usually use fast paced main stream music which teenagers know. They will also edit the piece quickly, so it is fast and snappy, and keeps the viewer gripped. The camera work will also sometimes by shot hand held, to make it seem more realistic, and again to suck the viewer in, making them feel as if they were there and involved in the moment.
Teen dramas also have many stereo types. They use these stereo types to represent people. For example, they all use the most obvious stereo type for teenagers, which is addicted to sex and partying. Not only is this not only a lie, but they then exagurate the stereo types to an extreme, however people can relate to the ways these characters are represented due to the fact that they are stereo types, and the people who make the stereo types, are the public, who are also the ones watching the dramas.
All these things will be used to make a teen drama, and they will all be evident in teen dramas.
The narrative in teenage dramas are usually roughly the same. They usually concentrate on certain thing, which teenagers in real life are usually going through. For example, they will use issues such as drugs and sex, which is something that the modern day teenager is becoming more and more involved in. You can see this in dramas such as Sugar Rush and Skins. They both incredibly similar narratives, which are predominantly sex and drugs, which i mentioned before is becoming a more commonly used narrative for teenage dramas. Sugar Rush is based around a girl who is confused about her sex life, which many teenage girls these days are, and skins is based around teenagers who have no time for anything but sex and partying, which in the end ruins their chances of good university, another thing that modern day teenagers are dealing with.
They also concentrate on more main stream issues that are effecting far more people in major ways such as parental issues and social issues with your peers. For example, in skins part of it concentrates on the relationships with the kids and their parents, as it does also in Sugar Rush. In both of these dramas there are teenagers who are suffering bad relationships with their parents, as well as going through hard family times such as divorce and new manage. a common occurrence in the first and second series of skins. They also focus on peer relationships and the ups and downs of them. For example, skins is primarily based around a group of friends, and whats going on in their lives and how they cope with these issues.
The style in teenage dramas are usually the same as well. They are usually shot and edited in ways to make them gripping, and exciting to watch. The cinematography in teen dramas if done as it is in order to make the viewer feel for the characters, and consequently become indulged by the piece. An example of how they do this is to make the film fast paced. this involves three things. The music used, the style of camera shots and the editing style. They will usually use fast paced main stream music which teenagers know. They will also edit the piece quickly, so it is fast and snappy, and keeps the viewer gripped. The camera work will also sometimes by shot hand held, to make it seem more realistic, and again to suck the viewer in, making them feel as if they were there and involved in the moment.
Teen dramas also have many stereo types. They use these stereo types to represent people. For example, they all use the most obvious stereo type for teenagers, which is addicted to sex and partying. Not only is this not only a lie, but they then exagurate the stereo types to an extreme, however people can relate to the ways these characters are represented due to the fact that they are stereo types, and the people who make the stereo types, are the public, who are also the ones watching the dramas.
All these things will be used to make a teen drama, and they will all be evident in teen dramas.
Tuesday 23 November 2010
Teen Drama Genre
This is one of the most famous teenage dramas. It is about a group of teenagers who spend the majority of their time partying, and taking drugs. It focuses on the stereotypical rebellious teenage look.
My Pitch
The film is based around a character who seems to always be in the wrong place at the wrong time. He is supposedly a badly behaved character who is always getting into trouble, and also causing trouble, yet he is actually just the unfortunate one who has become involved with the wrong people. Truthfully, he is a charming young man, who cares for people and wants the right things to happen, but has formed his friendships with the worst possible people, who eventually end up driving him to expulsion.
The film will start with the voice of an old, yet very proper man. this will be over the image of a study door. The scene will then go on to introducing the headmaster, and the main character. It is in this part of the film that you find out he has been expelled. The film then goes into the scene of the boy trying to briefly explain himself, and then leaving, on the way out, bumping into his friend who pushed him to this outcome.
You then have the scene of the boy on his phone, wondering how he is going to call his parents. He will call his parents, but then immediately hangs up, only to send them a short text telling them he is on his way home. You then see the buy slowly begin to cry, beginning to understand what has just happened.
The next scene is him arriving home. in this scene, the boys breaks the news to his parents, only to find that they are to sick with disappointment for them to even tell him off. Instead they just ask him to remove himself from their presence for the near future. This is not what the boy was expecting, however makes him feel even worse than if they were to tell him off.
The last scene is the boy sitting in his room, trying to think of some kind of positive, but instead just becoming more upset, and again he begins to cry. He decides that the only thing he has left are his friends, and so he opens his laptop with the intent of going onto facebook, for an annoying pop up to come up. However, this pop up is unlike most. Its says 'congratulations, you are a winner. click here to begin your new life.' In the circumstances, the boy clicks on the pop up, with a more hopeful look on his face. The film ends here, leaving the audience with a more joyful feeling of everything turning out alright.
The film will start with the voice of an old, yet very proper man. this will be over the image of a study door. The scene will then go on to introducing the headmaster, and the main character. It is in this part of the film that you find out he has been expelled. The film then goes into the scene of the boy trying to briefly explain himself, and then leaving, on the way out, bumping into his friend who pushed him to this outcome.
You then have the scene of the boy on his phone, wondering how he is going to call his parents. He will call his parents, but then immediately hangs up, only to send them a short text telling them he is on his way home. You then see the buy slowly begin to cry, beginning to understand what has just happened.
The next scene is him arriving home. in this scene, the boys breaks the news to his parents, only to find that they are to sick with disappointment for them to even tell him off. Instead they just ask him to remove himself from their presence for the near future. This is not what the boy was expecting, however makes him feel even worse than if they were to tell him off.
The last scene is the boy sitting in his room, trying to think of some kind of positive, but instead just becoming more upset, and again he begins to cry. He decides that the only thing he has left are his friends, and so he opens his laptop with the intent of going onto facebook, for an annoying pop up to come up. However, this pop up is unlike most. Its says 'congratulations, you are a winner. click here to begin your new life.' In the circumstances, the boy clicks on the pop up, with a more hopeful look on his face. The film ends here, leaving the audience with a more joyful feeling of everything turning out alright.
Thursday 18 November 2010
Trailer Rules
A classic layout of how a trailer works is to tease the viewer into wanting to know more about the film, consequently resulting in the viewer going to watch the film. All trailers start with an equilibrium. This is where it introduces you to the main characters, and in most cases the major stars in the film. In this trailer of Due Date, this is Robert Downer Jr, and Zach Galifianakis (a famous comic actor).
The trailers then usually follow on with clips of the main content of the film. This is where the viewer will find out what Genre the film is from. These clips will be taken from significant events in the film. In this case, the film is a comedy, and so the main majority of the trailer will be funny moments in the film, and a these are to give the viewer a small taste of what the film will be like.
In the film, the disequilibrium would usually follow the significant events. In trailers they will show bits of this disequilibrium, just to get the viewer anxious to know what the next stage of the film will be about. However, in trailers, they only show small amounts of the disequilibrium.
The last part of a film is the new equilibrium. In trailers, they deliberately don't show any of this stage. The reason for this is because it leaves the viewer hanging, not knowing what the outcome of the film is, and consequently wanting to find out. If in a trailer they did show this, there would be no reason for the viewer to want to watch the film.
The trailer for 'The Last Exorcism' is a typical trailer in the way that it is starts off with the equilibrium. In this trailer, it starts of with the father and the daughter having no issues, being happy together, and seemingly moving house. However, the trailer then seems to descend into darkness. IT introduces the characters to the audience, and gives you a brief understanding to the characters background.
The trailer then continues to go into the significant events. This is also typical of a trailer. So in the case of this trailer, you begin to see that the girl is actually possessed by the devil, or a demon of some sort, and that the film is going to be about how they are going to use exorcism to get rid of this possession. You see some major points in the film, where anything could happen. For example, you see one point where the father may kill the possessed daughter, but the trailer doesn't show the outcome. This section also introduces the audience to the genre, in this case a horror.
The trailer then finishes with small parts of the disequilibrium, where you hear the priest trying to attach the demon, however much like every other trailer, it finishes hear, leaving the audience hanging without knowing what will happen next.
This trailer of Tron is another classic example of how trailers are made. For example, again the trailer starts with the equlibrium, of the boy speaking with his father in bed, and the viewer then being told that his father had gone missing. You then get the son twenty od years later, being told that there is suspicion that his father is still alive.
You then have the significant events. These come thick and fast in this trailer, refusing to give to much information away, except for that in the TRON world, the key is surviving. This carries on, introducing the viewer to a possible love prospect, what looks like diffeent teams and also the person who could be the boys father.
The trailer is then wrapped up with the disequlibrium, of the boy saying, 'dad, is that you? .... long time!', however the trailer ends hear, leaving the audience wondering if it was his father or not. This is the suspence that makes the viewer want to see the film.
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