A one line summary of our movie :
Serial killer meets woman, falls in love with her, she finds out he killed one of her friends, she dates him while secretly plotting against him, ends with attempted murder.
The Idea :
Obsessions can turn deadly
Target Audience :
We will be targeting those ages from 17-20 and will mostly be Caucasian and of middle class. The audience will directly target those young adults with a special interest in exciting and thrilling movies. They will also have an enthusiasm in music as our film will feature an original soundtrack, that will be available for purchase.
Audience Appeals :
This movie will appeal to our target audience because it has a violent love story with intricate twists and unexpected plot turns. It will challenge their intelligence in their journey of trying to figure out the resolution of the movie.
Marketing Strategy :
Release Slate (Timing) - It will be released in the summer which will be advantageous because our target audience will be out of school and will have more down time to spend on leisure.
Type of Cinema and Why - The movie will be released in all Multiplexes to assure major coverage.
U.S.P - Our unique selling point will reside around the scripts entertaining and unforeseeable events.
How the Teaser Trailer will Generate Interest - The teaser trailer will leave out certain details and will purposely show a particular kind of plot so as to stray them in a different direction. This will result in maximum satisfaction and surprise once the twist is revealed.
Exhibition Strategy :
We will go wide with the movie, so as to gain as many viewers as possible on the opening night.
Poster Concept :
The poster will show our characters, helping our audience to identify with the main protagonists. The weapon will also be an important element in the poster to give a foreshadowing effect on the climax without revealing the resolution.
Magazine Concept :
An interview will be held about the film and it will have an exclusive view of our poster.
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