Saturday 14 May 2011

Storyboards

Ross Storyboards

Wednesday 11 May 2011

Final Poster image

Final Magazine image

Poster Edit

Tuesday 10 May 2011

Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products



In what was does your media product use, develop or challenge forms and conventions of real media products?

There are several ways in which our media product both has similarities and differences compared to the standard teaser trailer. The first clear difference that we have established is the length of time that our trailer runs for. Our teaser lasts roughly 1 minute and 40 seconds, allowing us to put more images across, and entice the audience in to wanting to understand more. The average time for a normal teaser trailer would usually be just under a minute, around the 50 second mark, and there are some that may stretch to the 90 second mark, however it is incredibly rare for a teaser trailer to stretch to 100 seconds. The second difference that we included was the amount of detail put across in the product. Usually in a commercial teaser trailer the basic layout will include a small amount of dialogue, and small amount of information about a few of the key characters, and maybe a small clue towards the story line, however in our piece, we have a constant flow of dialogue throughout the whole piece, we introduce the two main characters with lots of depth, and give a series of large hints as to what may happen in the film. However in order to keep the product as a teaser trailer we had to ensure we still included that element of tease, which is the reason for our series of clashing flashbacks throughout the product.
As well as the formal conventions, we have also used lots of the generic conventions by integrating much of the thriller iconography in the teaser trailer. An example of this is at the end of the piece, where we have included images of the lead character ‘Jessica’ holding a knife. This is also used to create the element of tease. Every thriller also sets up an enigma, which sets up a mystery, which is another key element to our teaser. For example, we have created a product leaving the audience wondering who these characters are, what’s happening between them and what’s going to happen with the knife. We did this by including the flash backs in reverse order, with the sex scene, and the moment the characters met. They want to know questions such as ‘who is this girl?’, ‘who is she going to kill?’ and ‘what happened to this relationship?’ which is why we did the piece in reverse order. Another way in which we have tried to conform to the stereotype of a thriller is with the use of costume and music. We have included an eerie soundtrack to create the suspense, and then used as little costume as possible for ‘Jessica’ to portray the stereotype of sex in thrillers.

Evaluation 2 - How effective is the combonation of your main product and Ancillary texts?



Our main product is based around two specific U.S.P’s. The first of these is the use of major stars in our film. We have assumed that in real life our two actors would be major stars, and so in both the poster and the magazine front cover we have tried to highlight their presence. For example, in the poster you can see that both the main actor and actress are present, which is one of the selling points attracting the audience into watching the film. You can also see this in the magazine cover, as our main actor Tom, is on the front cover, and the articles inside the magazine, are focused around the process that the actors went through during the making of the film. Another one of our U.S.P’s is that the two main characters are supposedly sex icons in real life. ‘Tom’ is a heart throb, which is why we have used a model shot on the front cover, attracting a female audience to want to see the film.
The poster is also heavily linked to our main product through the use of genre. We have created an element of tease and suspense with the poster, by facing the main actress away from the camera, holding a knife. This is also evident when you look the magazine cover, which is heavily linked to the trailer. You can see that Tom addresses the camera with a provocative, sexual, smouldering look, which is part of our U.S.P, of Tom being a heart throbber. This image is also heavily linked to a moment in the film where the character Michael is giving Jessica a sadistic, disturbed look as she walks away from him.
Another U.S.P is the use of a possible female killer, which again is shown in both the main teaser trailer, and the poster. In both products, the use of a knife plays a major part in the message put across. In the poster you can see Jessica holding a knife, with her back turned away from the camera, and this exact same image is how the trailer ends, with Jessica holding a knife, facing away from the camera. Not only does this leave the audience wondering what’s going to happen, but this also creates quiet a sexual dynamic, showing her power and intelligence.

Evaluation 3 - How did you use media technologies in the construction, research and planning, and evaluation stages



There were three main stages throughout our film where we used various different types of technology, starting with the planning stage, the production stage and also during the evaluation stage.
Throughout all of the planning stage we were using different technologies, mainly based around the internet. A fast majority of the planning was done through research and blogging, which is all done through the use of internet. For example, we would research teaser trailers through the use of you tube trailers, and other media blogs, and compare these to our own ideas. We also used various different types of software. Examples of this is through the use of software’s such as Microsoft word, excel, PowerPoint, and also Photoshop which was vital during the process of developing our posters, and also our magazine cover. We used the PowerPoint programme for the comparison of our posters, to other film posters, and we did the same with our magazine cover. We also used online software such as slide share, scribd and wordle. The used the software to embed PowerPoint document, such as our comparisons onto the blog. This is also the case for Scribd. The online software Wordle was used to create a title for the piece, which we eventually made deadly obsessions. We also used lots of media technologies in the process of staying communicated with each other in the pre production stage. Considering we are all friends in the group, we could use facebook to message each other, and stay organised. And we could also use e-mails, to keep our schedule organised, and again, keep in touch with the others in the group in order to stay organised.
We also used lots of technologies in the construction stage. The first keys stages where we used technology in the construction process was during the shoot, where we used a Digital Camera. This was obviously used to film the product. We also used a studio and lighting during the shoot days for our magazine shots, and our poster shots. We also had the use of image editing, making the construction of out poster and magazine cover a much easier poster. We also used a digital cam cored for the filming process, along with a tripod, and separate sound equipment, to achieve the best volume quality as possible. These were essential pieces of technology for the result of the end product to be of as higher quality as possible. The editing stage was also a highly technological process, as we completed the whole product on the computer, using adobe premiere non linear editing soft wear.
The use of technology doesn’t stop their. We also used several different features on you tube in the evaluation process such as the annotation feature to annotate our final product. We are also going to record each member of the group, in an interview setting and then add a directors commentary to a separate cut of our product.

Evaluation 4 - What did you learn from your audience Feedback (annotated video)



After the product was complete, we than had to get on with the feedback. For this we created a questionnaire which would include many different questions shaped towards finding out as much information as we possibly could about what the audience thought of our piece.
We started off with questions like ‘what sex are you?’, ‘how old are you?’ ect ect so we could find out if the people we were asking were our target audience. We then went on to ask about the actual piece, and what they got from the piece, enabling us to understand what we would need to improve the next time round.
One thing that we noticed from our audience feedback was the amount of people who were unclear on whether out product was a standard trailer, giving lots of information on the piece, or a teaser, leaving an element of tease on the viewers mind. This goes to show that maybe we were to unclear on some of the points we were putting across, making it less of a teaser trailer. Another point that was slightly negative, but was constantly being raised in the questionnaires was the quality of the volume in the piece. People were repeatedly saying that they struggled to make out what some of the characters were saying during the flash back scenes, and that although they enjoyed the suspense that the soundtrack created, they though it did drown out the voices at points.
However despite these two negative points constantly occurring, there were also many positive vibes given back in the questionnaire results. The first of these which was mentioned in every single questionnaire was that they actually enjoyed the piece. They all seemed to understand the general points being put across in the teaser, and the vast majority of the audience also felt a large element of tease from it, leaving them wanting to find out firstly what was going to happen, and secondly who the hooded figure was, which were two points we were going for. Another piece of positive feedback was that they though the editing was very good, and precise and slick.
One point which was neither positive nor negative was that the audience sometimes struggled to grasp whether the genre was a horror, or a thriller. However this isn’t necessarily important as long as the audience enjoyed the piece.
Overall the feedback was mainly positive; however the most useful feedback was actually the negative points, as it allows us to understand where we went wrong, and how we would be able to improve this in the future.

Our Shoot Day

Our shoot day was on 23rd February on the Wednesday of our half term. On the day, I was the director, and Antonia Formosa was the camera woman. In order for it to be a successful day we needed to make sure that we were completely organized, and that all of our preparation in the pre-production stage was completed. This would mean that we would have a planed schedule that we could use, and also story boards that we could use as a structure to the piece.

We decided to arrange to meet near the first location for our shoot at 8.30 in the morning, which would give us time to organize our self's and prepare the equipment for the day. We started shooting our first scene at 9.00, which was our scene in the bedroom. For this location we used one of our crew’s bedrooms. This scene went reasonable well, as we had all of the scene story boarded and scripted, so we knew exactly what we wanted to achieve, and exactly how to do it.

By the time we had finished this scene, we were already we ahead of our schedule, and instead of going to the location we had originally planned for our next scene, which was meant to be in Hyde park, we found a bench in the gardens of the location for our first scene, and so decided to shoot our next scene there instead. Again, this made the process much faster, and much like in the first scene, we had a storyboard for the scene set and so we just had to follow the plan, and film the shots. This ran very smoothly, and we had almost finished this scene by 11 o'clock.

This meant that we had completed the corridor scene, the bedroom scene and also the park scene, and we were already 3 hours ahead of our schedule, meaning that we had extra time to film some additional footage, which is when we decided to do the scene on the street, where the couple meet, which would end up being another one of our flashbacks.

For this scene, we encountered a few problems during the filming process. The first of these was that because of all of the ambient noises such as cars and people, it made it incredibly hard for the camera to pick up the dialogue of the characters. We also struggled to find a space of time when either a car wasn’t passing, or a pedestrian wasn’t passing, interfering with the shots. However, we had finished the filming by 1.30, meaning that we had completed the filming process 4 hours early.

Overall the day was a large success, and I feel this is primarily down to the level of organisation that the group had out in to making the day run smoothly.

Sunday 24 April 2011

Rough Cut Analysis



The rough cut is the first edited version of out teaser trailer. It is there so that we can analyze the original cut, and decide what parts of the edit we like, and what parts of the trailer we feel should either be changed, or left out.

I will start with what i disliked about the trailer. There were a couple of things that I disliked about the first edit. The first of these was the sound. It was clear that we had not spent enough time working on making the sounds sharper and making sure that there were less ambient sounds in the piece. For example, at the begging of the trailer you can hear a direction being given to an actor, which will need to be sorted out, and you can also hear a plain in one shot, and then no plane in another. Another addition that needs to be made to the piece is a soundtrack, which will be used to build suspense to the scene, and make the cinematography seem smoother. The whole piece will be easier on the eye for the audience with a decent soundtrack in place.

However, despite these negative points there are also a few positives to feed off. The first of these is the sharpness of the editing from shot to shot. My personal feelings are that the cuts have been done to near perfection, and that we have captured what we were aiming for in this department. From watching the piece over and over again, I have not yet seen an uncomfortable cut, or a forced cut which doesn't seem right. Another part of the first edit that I like is the use of black and white in the flash backs. I feel this distinguishes them apart as flashbacks, compared to the corridor scene being the present.

Overall I feel that the trailer is a decent one, however there is still a way to go before it is finished and ready to be used.

Saturday 23 April 2011

Post Production - Editing

Throughout the Post Production stage we had one main objective as a group. This was to make our product as interesting, teasing, and persuasive as possible. In order to do this we had to get the editing as good as possible, make the sound as effective as possible and ensure that all the mistakes we came across, were quickly solved, sufficiently and as a team.

Because I was the director in the film, giving me a large role to play in the pre-production stage, i was given the role of helping the editor, and other smaller side roles. Before we got to the post production stage, and started to complete our editing, we gave every person in the group roles that they would play in the post production stage, to ensure that we were all organised and knew exactly what was needed of each of us.

The first and most vital part of the post production stage is the editing, which Tom was given the role to be in charge of. We sat down as a group and watched all of the film, and then with Tom, we edited the piece. Because we had the use of flash backs in our product, we wanted to make it obvious that they were separate to the corridor scene, and so we decided to make them black and white. We also decided as a group that it would be a good idea to put a strobe in towards the end of the piece, as this would create a feeling of tension, and fear for the audience.

After we had done all of the effects, such as the strobe, and made all of the cuts integrate smoothly, we focused on the sound. Because we wanted to create tension throughout the product, we wanted to add an eerie soundtrack, which we did. Luckily we found one which seemed to slide straight into the already edited piece perfectly, and so we added this to the piece, and made it just quiet enough to be able to hear the dialogue over the top. We also made sure that we got the music from a non-copyright site, incompetech.com, which allowed us to use the music without having to gain permission from the maker of the piece.

The last vital part to the post production process was the feedback, which we made absolutely sure we completed with enough time to slightly change the product to suit the audience better. We did this by completing a questionnaire, and making people watch our piece, and then fill it out. From the results, we then generalised our results, and noticed the general trends in the answers, and from these, adapted our piece suitably.

Tuesday 22 March 2011

The Treatment for our teaser trailer

A one line summary of our movie :
Serial killer meets woman, falls in love with her, she finds out he killed one of her friends, she dates him while secretly plotting against him, ends with attempted murder.

The Idea : 

Obsessions can turn deadly

Target Audience :

We will be targeting those ages from 17-20 and will mostly be Caucasian and of middle class. The audience will directly target those young adults with a special interest in exciting and thrilling movies. They will also have an enthusiasm in music as our film will feature an original soundtrack, that will be available for purchase.

Audience Appeals :

This movie will appeal to our target audience because it has a violent love story with intricate twists and unexpected plot turns. It will challenge their intelligence in their journey of trying to figure out the resolution of the movie.

Marketing Strategy :
Release Slate (Timing) - It will be released in the summer which will be advantageous because our target audience will be out of school and will have more down time to spend on leisure.

Type of Cinema and Why - The movie will be released in all Multiplexes to assure major coverage.

U.S.P - Our unique selling point will reside around the scripts entertaining and unforeseeable events.

How the Teaser Trailer will Generate Interest - The teaser trailer will leave out certain details and will purposely show a particular kind of plot so as to stray them in a different direction. This will result in maximum satisfaction and surprise once the twist is revealed.

Exhibition Strategy :

We will go wide with the movie, so as to gain as many viewers as possible on the opening night.

Poster Concept :

The poster will show our characters, helping our audience to identify with the main protagonists. The weapon will also be an important element in the poster to give a foreshadowing effect on the climax without revealing the resolution.

Magazine Concept :

An interview will be held about the film and it will have an exclusive view of our poster.

Thursday 10 March 2011

The construction of our Magazine cover

Magazine Cover Analysis

Tuesday 8 March 2011

Production Log, Pre Production

The pre production stage to our Teaser trailer was an vital part to the making of our teaser trailer. It was vital that we were well organised for the making of the trailer, and that we had a good, well developed understanding of the task ahead of us. This meant that there were several fundamental steps to take before the shot day.

The first and maybe the most important part of the pre production was understanding the ways in which teaser trailers worked, and how they put their points across to the audience. This meant that we had to analyise a couple of different teaser trailers, and in adition, I also analyised a couple of normal trailers, allowing me to be able to compare the two types of trailers together. We then had to find our target audience. In order to do this, we created a questionnaire which we asked to a selection of people from both around our school, and also from outside our school. Our results were conclusive to the fact that our target audience were clearly young teenagers who perferred to watch films that had a narrative based on the thriller conventions.

From the information gathered from the questionnaire we worked on our narative, and from this created a pitch for our class teacher. What we then did as a group was create a title for our piece using the device 'Wordle'. We did this by using lots of different word that could possible be in the title, and from this we got the name 'Deathly Obsessions' which then later in the program changed to 'Deadly Obsessions'.

The next stage to our pre production process was to create a treatment which is waht shows all of our ideas for the piece, in a business plan lay oout. From this we could then get on with the written work such as the scripting of the piece, and the schedual (which you can see in the blog below).

Once we had all this information and had everything organised we got on with writing and drawing our storyboards, which turned out to be one of the most useful stages in our pre production. We visualised every single shot for the trailer, and ten drew them out onto the story board, giving us a more visual idea as to how the piece would look, and it also allowed us a chance to alter any parts of the script which we felt wouldnt work aany more.

Once all of this was complete, we were then ready to shot the film, using aall of the information we had gathered in the pre production process.

Tuesday 15 February 2011

Group Change

Due to departure of several members of the other media group in my Media class, my teacher suggested I join the remaining one. Their teasr teaser trailer will be for a thriller but the principles of marketing a movie remain the same, and the target audiences for both genres are very similar. Here is the pitch for the new teaser I will be working on: Our story is based on a schizophrenic mass murderer. He chooses women as his targets, possibly because they're desirable and seductive. He is out searching for his next victim when he stumbles across a woman called Jessica. During his mischeavous flirtation, he falls for her, which in his case is not a great thing to do. This is because he now goes about murdering other woman in her place. Little does he know that Jessica is aware of his wrong-doings, and is trying exact revenge for her best-friend, the murderers latest victim. Soon after, his repressed desires of murdering Jessica overcome him and he can wait no longer. As he approaches Jessica, knife in hand, Jessica turns around and reveals what she intended to do. But instead kisses him passionately to make him believe she would not do anything to him, as they are embracing she thrusts the knife into his back. As he falls, he lashes out in an effort to kill Jessica, but instead slices her across the chest.
Somehow she survives the ordeal, but will never forget her murderous lover.

Wednesday 19 January 2011

The taking of the pictures for the poster

We took the pictures fro the poster in one of our lessons. As a group, we looked at the possible people who we could take picture off, to suit the characters we had imaged, and from this, used what we taught would be the most suitable pair of students for the piece.

We started off by taking photos of the character Jessica, holding up a knife to her back. We did this because of the recurring theme throughout the film, and also because of the knife being part of the iconography of the thriller genre and Jessica's relevance to the knife in the film.

We then decided to use the character of Micheal in the film. This is because he had a significant part to plan in the life of Jessica, the protagonist. We decided to include him due to the relevance with his character and the knife.




The first image you can see here is of both the characters. We decided that this would be one of the possible pictures we would use for the poster, due to the relevance of both characters being used in the poster. You can also see that both characters are facing away from the camera, which also sends a negative message to the audience.

This image is very similar photo to the one used in the first option except for the lighting being a little bid darker. This picture was trying to put across the same message as the photo showed in image 1. Again with both the characters looking away from the camera.


Again this picture is similar to the first, except for the fundamental difference in the fact that the character Micheal is looking at the camera. This makes the character look confident, and ensures that the audiences notices his presence. You can also see that the character of Jessica is looking in the direction of Micheal, holding the knife behind her back, indicating to the audience that she could use this against him at some point. This leaves the audience wanting to know what will happen.









This photo again is much like the photo you can see above, except for like the first two photos, this one is slightly brighter. We did this so we would have an option to choose the photo which put across the message we wanted to send the most.



In this photo we have reversed the characters around. This gives the character of Micheal a more authoritative presence. Once again you can see that the character of Jessica is turned away from the camera, making her a mysterious character in the photo, and also once again she is holding the knife, due to the genre of the film, and also again indicating that this could play a major part in the film.










This photo is the same as the one above, however we have added the effect of the colour red. This colour indicates a few things. Passion, blood and romance. Three themes that could be involved in these characters life's throughout the film. It is also a colour commonly used in the genre of horror.













This is the other photo that we used as a possible poster option. It shows just the character of Jessica without the character of Micheal in the film. Again you can see the knife in the photo, which as i said before is part of the iconography of the thriller genre. However we couldn't use this image on the poster as it wasnt clear enough, so we came up with the image shown below.




In this image you can see that we have made the character Jessica a lot more clear by brightening the whole photo, and then taking out the background and turning it into white. The makes the image a lot more easier to add effects to in the photo and add other images to the photo.

Wednesday 12 January 2011

Title options

Wordle: ross

The favorite title in this Wordle would be 'digital redemption'. There are several different reasons for this. The first of these is the contrast from one work, to the other. The word 'digital' is usually given negative connotations. However, the work redemption has many positive features. It points out the fact that during the film, there will be moments of hope, and that it should turn out to be a good end. I have also take the word rede4mption from different film titles, such as shoreshank redemption.

There were a couple of other possible film titles that I could use. These were titles such as 'The peers from hell' and 'the lucky click', however neither of these title seemed as relevant to the film as 'digital redemption'.

Wordle: ross 2